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University of Wisconsin System
University of Wiscoinsn Oshkosh
University of Wisconsin Extension

Package Design

Retail packaging is available in an almost infinite variety of shapes, sizes and materials.

Choosing an appropriate packaging type is the first decision you will face when going to market. Even before a graphic designer gets involved, several factors are considered when making this decision:

  • Do your retailers have specific demands for package types?
  • How much does it cost to use green materials for sustainable packaging?
  • How much can you spend on packaging?
  • Where do I fit in on the Planogram?
  • How do I make sure to get the best shelf space and positioning?
  • What do I need to do to protect my product during shipping and handling?

Once you have decided on a package type, we can bring it to life with world-class artwork and marketing copy.

3-D rendered proofs are available before a physical sample is ever produced to expedite the revision process.

We work with packaging vendors across the country to produce the appropriate packaging for our clients. Samples of the finished product are available prior to production for your approval to make sure the packaging you receive is exactly what you expect.

Still unsure? We'll have your new designs evaluated by a focus group to pinpoint your concerns and develop a solution.WebGrinders builds virtual 3D models of packages and Point-of-Purchase(POP) Displays so buyers can see designs before they commit to carrying an item in their retail store.

 

 
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