The world's best products can fail miserably in the market if the name is not right. Product naming is critical to the success of any marketing effort.
The textbook example of the Chevy "Nova" translating into "No Go" in Spanish illustrates the point well. General Motors had an almost unlimited budget at the time. They made an easily avoidable mistake that cost them millions.
WebGrinders has experience naming consumer products on display at the largest retailers in the United States, including:
